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February 26, 2014 AT 11:00 AM
Facebook highlighted two ad campaigns in an attempt to persuade advertisers that its massive membership base and ability to home in on specific audiences makes it a more effective advertising platform than broadcast TV. The No. 1 social network revealed in a blog post some details about marketing campaigns from AARP and the American Legacy Foundation to show how Facebook can target specific age groups among its audience of more than 1 billion global users, which rivals the number of people watching TV.