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April 23, 2014 AT 1:21 PM
Facebook plans to launch more standalone apps, and today on its Q1 earnings call, Mark Zuckerberg laid out a blueprint for picking which ones to throw the company’s weight behind. First, its Creative Labs initiative will build apps with specific purposes. If they resonate with users, Facebook will push to grow them to 100 million users. If that succeeds, only then will it try to earn money off them. Zuckerberg said “We’re pleased with the initial reaction to Paper”, the first app from Facebook Creative Labs. The company is still actively refining the Paper product, hoping to polish it before potentially using Facebook’s core app and site to promote the standalone design-focused feed reading app.