President Obama's Inauguration Store, open just two weeks, is getting desparate for business, holding its second sale.

This time it's offering 15 percent off, according to an email to supporters. "New items - and they're 15% off," says the email. The trick to getting the discount: "15% off with code 2013."

Less than a week after opening the online store, a 10 percent sale was offered.

Officials have said that the president's second Inauguration just hasn't wowed the nation. Just 600,000 are expected, less than half the 1.8 million who attended his first in 2009.

BTW, our favorite item in the store, the Barack Obama tube socks for $15, are a best seller.