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February 25, 2014 AT 7:51 AM
First lady Michelle Obama stepped up the pressure Tuesday against companies selling junk food to students, announcing a new government proposal that would ban advertising of sodas and unhealthy snacks in public schools. The new USDA rules would phase out the advertising of sugary drinks and junk foods on vending machines and around campuses during the school day and set guidelines for other in-school promotions, from banners hung in hallways to sponsored scoreboards on school football fields. Mrs. Obama announced the proposed rules on the fourth anniversary of her Let's Move childhood obesity program.