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January 09, 2014 AT 12:53 PM
Paul Mascarenas and Ford are standing behind their decision to not join the Open Auto Alliance, whose mission is to bring the Android platform to cars starting in 2014. According to Mascarenas, people shouldn't be forced to get a new data plan on one carrier just to support our car. "Our strategy has always been device agnostic. It comes back to this vehicle just being another device. You should be able to add this to whatever plan you've got. I'm just talking as a customer and what would I expect? It's nice to talk about technology, but we have to keep coming back to the customer experience first." Mascarenas said.