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December 16, 2013 AT 1:07 PM
Ford said that its upcoming Lincoln MKC crossover will start at $33,995, thousands of dollars cheaper than competing models as the No. 2 U.S. automaker attempts to shore up its flagging premium brand. The 2015 Lincoln MKC, which goes on sale next summer, will have "the most accessible starting price point in the segment," Ford said in a news release. The MKC is key to reviving consumer interest in the Lincoln brand, which saw its U.S. sales slip 1.4 percent through the first 11 months of 2013.