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October 24, 2013 AT 6:46 PM
Australian water company Yarra Valley Water released a clever PSA comparing water - which they say should be free - to air. In the video, shoppers enter a store where a clerk offers them bottled air, boxed sunshine and boxed moonlight. People are perplexed and confused as to why someone would try to sell them natural resources. The video was uploaded only a few days ago but already has more than 23,000 views.