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G4 to relaunch as Esquire Network in September

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LOS ANGELES (AP) -- The geek-flavored G4 channel will become the Esquire Network in September. NBCUniversal on Wednesday announced the rebranded channel's Sept. 23 launch date. The channel is the namesake of Esquire magazine and is aiming to draw a similar audience of upscale males. Comcast Corp.'s NBCUniversal and Hearst Corp. are the partners behind the Esquire Network, which is an...

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