In this Friday, Aug. 10, 2012 photo, Cho Gil-nam, a 27-year-old insurance fraud investigator, takes products out of his cosmetics pouch at a cosmetics store in Seoul, South Korea. The metamorphosis of South Korean men from macho to makeup over the last decade or so can be partly explained by fierce competition for jobs, advancement and romance in a society where, as a popular catchphrase puts it, "appearance is power." (AP Photo/Hye Soo Nah)
