Sony Computer Entertainment Inc. President and CEO, Andrew House introduces the new PlayStation 3 during a news conference in Tokyo, Wednesday, Sept. 19, 2012. Sony Corp. is introducing a smaller, slimmer and lighter version of its PlayStation 3 home console ahead of the year-end holidays as it gears up for growing competition in games from smartphones. The global rollout starts Sept. 25 in North America, where the 250 gigabyte version will sell for $269. The other version sells for $299 from Oct. 30. In Japan, the models go on sale Oct. 4 for 29,980 yen ($380) and 24,980 yen ($316). (AP Photo/Itsuo Inouye)