In this photo taken Thursday, Oct. 25, 2012, Michael Ellis, the new worldwide director of Michelin Guide, poses by the Hyde Street cable car turnaround and Ghirardelli Square near Fisherman's Wharf in San Francisco. Ellis took over this year as head of the guides, becoming the first U.S.-born (and first non-Frenchman) to head the Michelin Guide. (AP Photo/Eric Risberg)