Article Photos: Big studios behind swag-fueled Oscar push



This Thursday, Feb. 21, 2013 photo shows people having lunch beneath Oscar posters at Kate Mantilini restaurant in Beverly Hills, Calif. The 85th Academy Awards are held on Sunday, Feb. 24, 2013, in Los Angeles. (AP Photo/Nick Ut)

This Thursday, Feb. 21, 2013 photo shows people having lunch beneath Oscar posters at Kate Mantilini restaurant in Beverly Hills, Calif. The 85th Academy Awards are held on Sunday, Feb. 24, 2013, in Los Angeles. (AP Photo/Nick Ut)