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February 26, 2014 AT 8:59 AM
Raise your hand if you have ever purchased the wrong gift. The $60 billion annually spent in the United States on unwanted presents is a frustrating problem that can be solved, Fligoo CEO and startup co-founder Lucas Olmedo says. "We created an algorithm capable of interpreting peoples' behavior on social networks." The Fligoo algorithm, Olmedo says, is powerful because it translates social behavior into specific product recommendations.