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GM: Buyers Will Compare Cadillac ELR To BMW 6-Series

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November 27, 2013 AT 5:56 AM
GM has offered one reason the Chevy Volt-based Cadillac ELR is so expensive, but it's not the reason you might have been expecting. Priced similarly to Tesla's Model S sedan, it's logical to think that Cadillac may be angling for undecided cross-shoppers in the "green luxury" market. Instead, reports Wards Auto, GM thinks most consumers will cross-shop the $76,000 ELR with BMW's 6-Series and Gran Coupe ranges--or catch a few buyers considering highly-specified versions of BMW's new 4-Series Coupe. Cadillac, then, wants to take its fight to the Germans.