MIAMI BEACH, Fla. (AP) — It was nearly show time as designer Francesca Aiello snapped pictures backstage of models in her latest swimwear designs. This was Frankie’s Bikinis’ debut show for the 19-year-old designer at Mercedes-Benz Fashion Week Swim in Miami Beach, but Aiello is a pro when it comes to social media.

“I was nervous at first … of all the attention. But I’m excited,” she said before posting the photos on Instagram and Twitter, where her brand started just a couple years ago and has since taken off.