Way to go, Reebok.
The athletic shoe company recently put the kibosh on a deal it had with rapper Rick Ross. Said deal put $3.5 million to $5 million in Ross' bank account whenever he wore the shoe.
Ross lost his Reebok contract the way those familiar with him figured he'd lose it: by doing something stupid.
In this case the something was not only stupid, but also despicable, crass and vulgar....