Beltway Confidential

Happy International Men's Day from the Army -- pretty women need not apply

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Beltway Confidential,The Pentagon,Army,Politico,Ashe Schow,Gender Issues

In what seems to be a reverse Abercrombie & Fitch policy, the Army wants to use Images of “average-looking women” to promote the military, according to an internal email obtained by Kate Brannen of Politico.

“In general, ugly women are perceived as competent while pretty women are perceived as having used their looks to get ahead,” Col. Lynette Arnhart, who is leading a study about women’s integration into combat roles, said.

Arnhart said photos of pretty women “undermine the rest of the message (and may even make people ask if breaking a nail is considered hazardous duty),” but photos of less attractive women “sends a much different message — one of women willing to do the dirty work necessary in order to get the job done.”

The story broke Tuesday, which just happened to be International Men’s Day.

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