Heineken Challenges Unsuspecting New Yorkers to Sing Karaoke to Thousands of Strangers
December 09, 2013 AT 11:16 AM
Heineken debuts “Carol Karaoke”, their latest challenge to inspire people in a “will you or won’t you” moment. Unsuspecting New Yorkers were invited out for an evening of singing with friends at Boho Karaoke in the NYC’s West Village, but their intimate setting took a twist when they were asked to continue singing to an audience of thousands, on a Times Square billboard, NYC taxis, and a giant NBA jumbotron.