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January 23, 2014 AT 4:04 PM
For the past year, Netflix has been experimenting with different pricing schemes. Back in December , Netflix began offering a $6.99 plan that was standard-definition and only allowed streaming to one screen. Netflix CEO Reed Hastings and CFO David Wells write that it has “been testing 1-stream and 3-stream variants, as well as SD/HD variations, at various price points. Eventually, we hope to be able to offer new members a selection of three simple options to fit everyone’s taste.”