BETHLEHEM, Pa. (AP) -- Peeps dioramas. Peeps jousting. Peepshi.

With the storied candy brand celebrating its 60th anniversary this year, a quirky new TV ad campaign talks about all the things people do with their Peeps.

Only some of those involve putting them in kids' Easter baskets or eating them straight from the box.

Pennsylvania candymaker Just Born will produce more than 1 billion of the marshmallow chicks and bunnies this Easter season.

While Easter is the biggest time of year for Peeps, fans have come up with lots of ways to have fun with the spongy treats.

Just Born calls it the "Peepsonality" of consumers who buy Peeps not only to eat, but also to play with.