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March 24, 2014 AT 4:57 AM
A new wave of consumer applications is putting big data at everyone's fingertips. Large organizations have harnessed the power of data analytics for some time. But consumer services are finding more ways to use business intelligence to benefit individuals. Sites like Amazon, Pandora and Netflix kicked off the trend, using sophisticated business intelligence to understand and recommend things we may like to buy, listen to, or watch.