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How Netbooks Forced Facebook To Scrap Its Bold Redesign

wochit technology
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March 30, 2014 AT 7:57 AM
A Facebook director has dismissed claims that the social network ditched last year's big redesign because it was bad for ad revenues. Those claims came from Dustin Curtis, a UX designer and writer who cited several sources saying Facebook found that testers of the redesigned News Feed were spending less time in user profiles and event pages. Curtis said "this change in user behavior led to fewer advertisement impressions, which led, ultimately, to less revenue." According to Facebook's product design director Julie Zhuo, the reason for ditching the new design was poor performance on older and less-expensive computers.