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March 13, 2014 AT 11:55 AM
Hyundai is presenting the new Genesis at Geneva Auto Show 2014. The 2015 Hyundai Genesis represents a bold step forward for Hyundai, continuing to build upon its successful strategy of marketing its premium models under the Hyundai brand umbrella, rather than a costly separate luxury brand sales channel. The new Genesis is incredibly well-equipped in every configuration, offering even more content than the first-generation Genesis. This additional content includes a generous suite of standard safety and convenience features, unsurpassed in its class. For the first time in a Hyundai sedan, a sophisticated AWD system will be offered, known as HTRAC®, significantly broadening Genesis appeal in Snowbelt regions throughout the U.S. The new Hyundai Genesis will be built at Hyundai's Ulsan, Korea plant, with U.S. sales beginning in the spring.