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October 04, 2013 AT 5:53 AM
In a potentially ominous sign for early sales, Best Buy has slashed the price of the iPhone 5c in half after just two weeks. ABC News reports that from now until October 7th, Best Buy will give iPhone 5c buyers a $50 gift card with the phone that they can use for other in-store purchases. ABC News notes that while Best Buy has offered similar deals for iPhones in the past, this is the first time that it's ever offered such a deal for a brand-new iPhone that launched less than a month before.? The?general consensus among analysts so far has been that Apple's lower-cost iPhone 5c was not priced aggressively enough?to appeal to most consumers in emerging markets and