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September 25, 2013 AT 6:51 AM
Apple launched its new flagship smartphone and three short days later, it was safe to call it a smash hit. Apple didn't report the mix but it said it sold 9 million new iPhones through the end of the handsets' premiere weekend. By all accounts, the lion's share was the iPhone 5s. There are many things that make the iPhone so appealing to consumers, not the least of which are the surrounding ecosystem, the software, the user experience and Apple's marketing machine. But it's also something more ? Apple's attention to detail is unrivaled in the consumer electronics industry and its new iPhone 5s is a great reminder of that indisputable fact.