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Is the Logo Dead? Abercrombie & Fitch Thinks So

The Wall Street Journal
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August 28, 2014 AT 12:55 PM
Abercrombie & Fitch will phase out all logos from its apparel by spring, as the retailer struggles to recapture the teen market. WSJ's Elizabeth Holmes joins Lunch Break with Tanya Rivero to discuss whether or not the logo is truly dead. Photo: Getty