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October 18, 2013 AT 1:57 PM
"The C-X17 sports crossover represents an exciting new direction for Jaguar. Its purpose is to highlight our all-new aluminium architecture. With this technical foundation, we will dramatically expand Jaguar's product offering, market potential and customer appeal. This new philosophy will bring technology from our luxury products into an accessible price segment, and when combined with our new ultra-efficient engines, we will set a global standard. Add to these rational values, the class-leading dynamics, and the beauty and purity of form that Jaguar is renowned for, and we have the formula for a monumental leap forward." Adrian Hallmark, Global Brand Director, Jaguar