Jim Williams: CBS' Brown prepares for his seventh Super Bowl as a pregame host

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Sunday will be D.C.-area resident James Brown's seventh Super Bowl as the pregame host. He was in the anchor chair for Fox four times, and this will be his third assignment for his present employer, CBS.

When Brown welcomes viewers to the Super Bowl XLVII edition of "The NFL Today" on CBS live from New Orleans at 2 p.m., he will be ready for the four-hour show. Brown and colleagues Bill Cowher, Boomer Esiason, Dan Marino and Shannon Sharpe have been working overtime to make sure all of the storylines on the Ravens and the 49ers have been covered.

As he was preparing for Showtime's "Inside the NFL" on site in New Orleans on Tuesday, Brown -- who is part of the Nationals' ownership group and can't wait for spring training -- took some time to talk about a number of topics.

How are Super Bowl pregame shows different?

Brown » "On Super Bowl Sunday, we will have viewers who have not seen a football game all year. Our goal is to balance entertainment with well-crafted features that give people insight into the men who will be playing in the game as well as how Baltimore and San Francisco got to New Orleans. The pace of the show moves quickly as we try to build the drama all the way up till we turn things over to Jim Nantz and Phil Simms for the game telecast around 6 p.m."

Talk about some of the features we will see Sunday.

Brown » "All of our team has been out doing some great pieces. Coach Cowher will talk to former University of Maryland star [and] 49ers tight end Vernon Davis. The two will discuss how he has matured as a player from the days he was in former coach Mike Singletary's doghouse to being a leader for coach Jim Harbaugh. Boomer will talk with Ravens quarterback Joe Flacco about his role as a star player in the NFL. I will talk with the Harbaugh brothers about their roles in history, and I will also have a very interesting piece [about] how head injuries in the NFL have become a major problem. There will be plenty of other great features, so just tune in and watch. There will be something for everyone."

Examiner columnist Jim Williams is a seven-time Emmy Award-winning TV producer, director and writer. Follow him on Twitter @wordmandc.

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