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Jim Williams: NBC brings Formula 1 to United States

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When NBC Universal acquired the U.S. television rights to Formula 1 last year, it had a plan. The network thought that if it packaged it properly and promoted it aggressively, then the world's most popular racing series would be a hit in the United States. Only soccer and the Olympics have bigger international followings than Formula 1 racing. NBC Sports Network starts their coverage Sunday...

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