Share

Jimmy Dean moves beyond breakfast for first time

|
Photo - This photo provided by Hillshire Brands shows the packaging for a Jimmy Dean Pulled Pork sandwich. Jimmy Dean, the breakfast sausage brand started by the late country singer of the same name, is hoping its new bowls and sandwiches can lure eaters at other meals. (AP Photo/Hillshire Brands)
This photo provided by Hillshire Brands shows the packaging for a Jimmy Dean Pulled Pork sandwich. Jimmy Dean, the breakfast sausage brand started by the late country singer of the same name, is hoping its new bowls and sandwiches can lure eaters at other meals. (AP Photo/Hillshire Brands)
News,Business,Food and Drink

NEW YORK (AP) — Jimmy Dean is coming to dinner — and lunch, too.

The sausage brand started by the late country singer of the same name has become a breakfast staple, with product offerings even including a pancake-and-sausage on a stick. Now the brand is hoping its new bowls and sandwiches can lure eaters at other meals.

Jimmy Dean, owned by Hillshire Brands, is rolling out 16 microwavable products designed to be eaten later, including a pulled pork sandwich and grilled steak bowl.

Hillshire's expansion into products that aren't made entirely out of meat has been critical in helping fatten the company's profit margins.

With foods like sandwiches and bowls, meat is just one of several ingredients — meaning profit margins are much higher.

View article comments Leave a comment

More from washingtonexaminer.com