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November 18, 2013 AT 4:29 AM
Kanye West is serious about showing his plan to change the world through art and design, so much that he went to Harvard University 's Graduate School of Design to give a talk to students about his company DONDA. DONDA began when Kanye tweeted his vision for his 22-division+ company was "to dream of, create, advertise and produce products driven equally by emotional want and utilitarian need.