After being hit by some $2 million in far-less-than friendly Super PAC fire, Team Kerrey is striking back.

Nearly six weeks into the general election campaign, the Nebraska Democratic Party has launched the first TV attack ad on behalf of Senate nominee Bob Kerrey and against Republican Deb Fischer; it's not only the Democrats' first swing at Fischer it's also the first big swing anyone's taken at her--in the GOP Primary neither Don Stenberg or Jon Bruning used TV to go after the state Senator from Valentine.

Jim Rogers, the Nebraska Democratic Party's executive director, says the ad is running statewide. Asked by Nebraska Watchdog how "big the buy" is, Rogers didn't say. Just how much was spent on the ad should come out in a few weeks when the NDP files its next federal spending report.

The ad--which begins by asking, "Who is state Sen. Deb Fischer. What does she stand for?"--comes just days after retiring Democrat Sen. Ben Nelson, echoing criticism that Fischer is ducking debates, told the state Democratic convention, "Where in the world is Senator Deb Fischer?...If she's not going to define herself I guarantee Bob Kerrey and his campaign will define her."

According to the ad, which proclaims that "Fischer believes that millionaires should get special tax breaks," that defining has officially begun.

Fischer spokesman Daniel Keylin downplayed the ad to Nebraska Watchdog.

"Nebraska Democrats know Bob Kerrey can't win by talking about his liberal record and touting his support for Obamacare and higher taxes, so they've resorted to desperate and misleading negative ads against Senator Fischer," says Keylin.

GOP State Chairman Mark Fahleson is scheduled to talk to reporters Monday afternoon to complain that the commercial is an "outrageously false attack."

So is the ad working? Well it certainly has the GOP's attention.

Joe Jordan covers Nebraska government and politics for Nebraska Watchdog, which is affiliated with the Franklin Center for Government and Public Integrity.