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October 28, 2013 AT 10:32 AM
Apple is in uncharted territory regarding its average sales price declines of both iPhones and iPads. Over the past two quarters, the iPhone price has dropped by $61 ? the biggest decline in the history of the device. The fact that Apple managed to maintain a smartphone price level between $624 and $660 in the time period spanning F1Q11 to F1Q13 will go down in history books as one of the most amazing feats of pricing power in the consumer electronics history.