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August 14, 2013 AT 2:36 PM
Lady Gaga's latest promotional tactic for her new album 'ARTPOP,' uses reverse psychology. She posted a video online telling people not to buy her new single 'Applause.' It's in response to early criticism of the single, which was leaked on the Internet forcing Gaga to release it earlier than planned. Kristina Behr (@KristinaBehr) has the details.