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October 18, 2013 AT 1:58 PM
The star of the Lancia stand is the new version of this car, which clearly conveys its assertive nature, while setting a new 'fashion'. It was developed jointly by Lancia and MomoDesign, a sort of 'symbiosis' between two brands that are famous all over the world for their Italian styling applied to technology. Both brands share a number of features that make them leaders in their respective fields: innovation in design, the use of cutting edge materials and attention to detail. So this new version of the Ypsilon highlights the sporty spirit that lies behind the entire production of MomoDesign, with its Style Centre that specialises in research and development of design. And it expresses all the refined elegance that has always distinguished Lancia cars.