Landmark sign will get a remake in Baton Rouge


BATON ROUGE, La. (AP) — The Baton Rouge Coca-Cola Bottling Co. plans to restore the neon Coca-Cola sign that's been in place at Third and Florida streets since 1946.

Downtown Development District executive director Davis Rhorer told The Advocate ( the work will include replacing all neon and electronic components on the sign.

The soft drink company's sign was repaired in the mid-1980s, but over the years its red neon dimmed.

In 2002 the sign was restored with the help of the DDD, the Downtown Business Association, the Arts Council of Greater Baton Rouge, power provider Entergy and Baton Rouge Coca-Cola.

The sign is now owned by the Arts Council; Entergy pays for the cost of lighting it.

Restoration work is underway and is expected to take six to eight weeks.

Baton Rouge Coca-Cola is paying the entire cost of the restoration, which company vice president John Miller said should be about $20,000.

"It's such a signature part of downtown," he said. "We want to have it up there in great working order, especially with so many things going on downtown."


Information from: The Advocate,

View article comments Leave a comment