Lenox struggles to find a way to promote itself


LENOX, Mass. (AP) — Lenox is struggling to promote itself.

The Berkshire Eagle reports ( that the Lenox Select Board plans meetings with businesses, town officials and community leaders to zero in on a strategy.

Chairman Kenneth Fowler says some residents don't want events or to spend money.

For three years, town officials, the business community and many residents in this town in the Berkshires have been split over the role of government in promoting tourism. Voters will decide on May 2 whether to spend another $55,000 on event-planning and marketing.

Selectmen scaled that down from an initial $97,500.

Since 2010, voters have approved more than $190,000 for economic development, which has helped expand Lenox's "tourist tax" revenue, holding down real estate tax increases.

Critics say economic development is up to the local Chamber of Commerce, not Town Hall.

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