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September 13, 2013 AT 8:58 AM
British designers kicked off the London leg of the fashion calendar's womenswear season with a call to celebrate London as a global "fashion destination" on a par with Paris, Milan and New York. Known for its edgy street style, London is often called fashion's loveable rogue for its eclectic mix of new designers and established brands such as Burberry, Paul Smith and Vivienne Westwood's Red Label.