Mainstream Media Scream: 'Meet the Press' ratings boost with will.i.am

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This week's Mainstream Media Scream features efforts by the slumping NBC Sunday public affairs show "Meet the Press" to get a ratings boost by featuring William Adams, founder and frontman for Black Eyed Peas, better known by the stage name will.i.am.

During the regular media roundtable hosted by host David Gregory, the singer sounded a bit confused by Washington, at one point saying, “I don't understand the complex between Republicans, Democrats, Congress. Like that whole dance, to me, it just turns me off.”

That amused Gregory, who, as the panel laughed, turned to Republican Rep. Jason Chaffetz for help. “Congressman, can you explain that?”

Media Research Center Vice President of Research Brent Baker explains our pick: “The Sunday morning interview shows are supposed to bring an understanding of the national government in Washington, D.C., to viewers across the country, not showcase naive outsiders who boast of their ignorance. It seems David Gregory, frustrated by plummeting viewership, is now just trying silly gimmicks to create a buzz.”

Rating: Four out of five screams.

Paul Bedard, the Washington Examiner's "Washington Secrets" columnist, can be contacted at pbedard@washingtonexaminer.com.