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Marketers Eye Big New Market: Latinos

The Wall Street Journal
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August 29, 2013 AT 10:39 AM
A milestone was reached this summer when Spanish language network Univision won July sweeps in the No.1 spot for adults 18 to 49 in broadcast or cable. How are advertisers changing to serve this new market? John Gallegos, CEO of Groupo Gallegos, joins MoneyBeat.