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Meghan Cox Gurdon: Nothing like ice cream to boost self-esteem

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The hard sell may work, from the seller's point of view, but it can make the buyer feel bruised and resentful. The soft sell may work, too, though it leaves more psychological room for the would-be purchaser to wriggle out of making a commitment. And then there's the hybrid technique that you might call the hard-soft sell with chocolate sprinkles. It leaves its victims lighter in the wallet but...

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