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March 05, 2014 AT 8:20 AM
On the eve of the 84th International Motor Show in Geneva, Mercedes-Benz presented its new "Mercedes me" service brand. Under this new umbrella brand, the Stuttgart-based premium automotive manufacturer will be bundling all existing and future service offers, making them easily accessible at any time on a digital platform that is scheduled to go online in Summer 2014. "Mercedes me" is broken down into five areas – "move me", "connect me", "assist me", "finance me" and "inspire me" – and takes into account all product-relevant areas such as the purchasing, financing and servicing of vehicles, as well as Daimler's internationally acclaimed mobility services. In this way, "Mercedes me" allows all service and mobility areas to be integrated seamlessly and conveniently, thus raising the bar once again for individual customer care.