First lady Michelle Obama teamed up with "Sesame Street" characters to promote fruits and vegetables to children on Wednesday.
Obama argued that if children saw fruits and vegetables branded with "Sesame Street" Muppets stickers, they would be more attracted to the products.
“Just imagine what will happen when we take our kids to the grocery store, and they see Elmo and Rosita and the other Sesame Street Muppets they love up and down the produce aisle,” she said. “Imagine what it will be like to have our kids begging us to buy them fruits and vegetables instead of cookies, candy and chips.
The Sesame Workshop and the Produce Marketing Association joined the Partnership for a Healthier America to utilize "Sesame Street" characters to deliver messages about the importance of eating fruits and vegetables.