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September 06, 2013 AT 5:42 AM
Gaming might be the central function on Microsoft's Xbox One, but in the company's first major Xbox One TV ad, it's all about the pigskin. The company published to YouTube (and television networks) its first Xbox One TV spot. Rather than focus on gaming, however, the ad centers on the upcoming console's ability to integrate with the National Football League's live games. Microsoft also promoted the console's fantasy football integration and the ability to get highlights from different games.