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The Wall Street Journal
January 29, 2014 AT 12:57 PM
Laurence Fishburne reprises his role of Morpheus from "The Matrix" films in Kia's 2014 Super Bowl ad. Kia Motors EVP of Marketing Michael Sprague takes a look at how his brand is aiming to stand out in the high-stakes world of Super Bowl ads. Photo: Kia Motors.