Pepsico has taken a swan dive into the post-modern, post-Christian abyss with its latest reported endeavor: using fetal cells from aborted babies to test the flavor of Pepsi, according to reports from LifeNews.com.
The site reported that the fetal cells are being used as receptors to test new and different flavors by Senomyx, a company that contracts with Pepsi. The cells function as a sort of litmus test for new chemical compounds of tastes and flavorings.
Apparently, the fetal cells react with the compounds and supply a readout or report that mimics a person’s taste buds or tastes receptors, which Senomyx uses to make better tasting food products.
Pepsi has reportedly brushed aside pleas from pro-life groups to discontinue the practice, responding to Debbi Vinnedge of the group Children of God for Life (according to LifeNews.com): “We hope you are reassured to learn that our collaboration with Senomyx is strictly limited to creating lower-calorie, great-tasting beverages for consumers. This will help us achieve our commitment to reduce added sugar per serving by 25% in key brands in key markets over the next decade and ultimately help people live healthier lives.”
(There's been no other word from Pepsi, and reporting on the matter is confined to LifeNews.com to this point.)
This, obviously, is all sorts of wrong. It’s bad enough that babies are being aborted at all, but to then use them to create a more delicious Pepsi is just nauseating. Of course, the fetal cells aren’t actually in your Pepsi, but they’re an essential part to making it taste good.
We’ve may have reached the point where we’re using the babies we’ve killed to enhance our enjoyment of a soft drink. It’s a state of affairs that even Jonathan Swift would be hard-pressed to believe.
In a way, though, it’s completely logical. If it’s okay to abort a baby or discard a bunch of babies created in test tubes, all in the name of comfort (or health, or whatever the euphemism is today), then why not use them to make our soft drinks taste better?
It’s a natural extension of the “me, me, me” philosophy that makes abortion an accepted part of our culture, and a good example of how starting with such a faulty premise quickly devolves into a most inhumane, callous practice. The utlimate in human selfishness has joined with the utimate in human utilitarianism, and we've got a batch of Pepsi to show for it.
It sure does put a morbidly ironic spin on Pepsi’s current slogan: “Every generation refreshes the world.”