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Neil Young Brings His Digital Music Vision To SXSW

wochit entertainment
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March 13, 2014 AT 4:34 AM
Neil Young loves quality sound and he's willing to pay for it. Turns out a lot of others are, too. Young easily doubled his goal when fans contributed nearly $2 million in 24 hours to a Kickstarter campaign to fund his high-quality service, PonoMusic. It was an auspicious start for a somewhat quixotic effort the singer has mostly funded himself so far. After initially targeting audiophiles who remember warm sound, Young hopes to eventually draw younger listeners as he tries to right what he considers wrong decisions made over the years when production moved from analog to digital.