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October 18, 2013 AT 1:58 PM
The launch of the new BMW 4-Series Coupe marks the arrival of the fourth generation of BMW's sporty premium mid-size Coupe. The BMW 4-Series Coupe Concept, which celebrated its world premiere at the NAIAS 2013 in Detroit, previewed the evolutionary development of BMW's design language. And now this progression is enshrined in the series-production model. The BMW 4-Series Coupe represents the epitome of aesthetic appeal and sporty dynamics in the premium segment and reinforces the company's claims to leadership in the international marketplace. Its stylistic features carry the promise of a powerful presence on the road, stand-out dynamic ability and unbeatable driving pleasure. Indeed, the new BMW 4-Series Coupe represents a paragon of balanced proportions and the final chapter in a story of development. The "4" in its title headlines this new era for the Coupe and emphasises not only its stand-alone design, but also its even sharper sporting dynamics, increased exclusivity and clear technical differentiation from the BMW 3-Series range.