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New Chrysler 200 Hails Icons Of American Design

wochit news
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March 24, 2014 AT 3:32 AM
When it come to keeping the new 2015 Chrysler 200 close to its Detroit roots, designers looked to icons of American design for inspiration -- Chris Craft yachts, Eames chairs and Airstream trailers. Chrysler plans to press home the all-American marketing message in selling the car -- even if the new 200's underpinnings are Italian. The car is crafted in higher-quality materials -- from wood to aluminum -- not just plastic, says Klaus Busse, Chrysler's head of interior design. The 200S is a sporty model decked out in darker trim and with a V-6 engine aimed at younger buyers, while its 200C will have more premium features.