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November 01, 2013 AT 10:49 AM
Thomas Bürkle talks about the design of the all new Hyundai I10. The importance of design to the success of i10 was not underestimated by Hyundai Motor; design is currently the number one reason European customers choose to buy the company's vehicles in any segment, with 31% citing it as their primary purchase consideration (versus an industry average of 29%). i10 therefore offers European consumers Hyundai Motor's latest interpretation of the company's fluidic sculpture design philosophy.